Primark is introducing a £13 minimum wage across all its UK stores this month. The retailer with locations throughout Birmingham is now paying a higher average hourly rate for all retail assistants in England Scotland and Wales & £13.71 per hour in London.
The company says that alongside the hourly rate increase workers will continue to receive a 15% year-round discount plus other benefits. Kari Rodgers who is the UK retail director at the chain said that retail has become a more demanding environment and their colleagues play an important role in supporting customers and local communities across the country.
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By investing in increased colleague pay the company hopes to recognize their hard work and commitment & the value they bring every day.
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This announcement comes after Primark launched its latest womenswear campaign called Shockingly Chic to celebrate offering women elevated quality styling at great value. The Spring campaign highlights the moment when shoppers discover a new wardrobe item that looks chic & stylish but costs very little.
The campaign features 10 elevated head-to-toe looks that are genuinely chic but unmistakably Primark with 100% linen paper-pleat cocoon trousers and a standout satin dress at prices starting from just £12.
Mary Lucas who is the Womenswear Trading Director at Primark said they have always believed everyone deserves to look and feel good without paying more. With their latest campaign they are tapping into that magic moment of seeing such chic fashion at shockingly affordable prices.
They want women to rethink what affordable great quality fashion can look and feel like. Whether it is 100% linen tailoring their statement satin slip dress or refined everyday staples they want everyone to feel confident stylish & even shocked by the elevated quality they will find in Primark this Spring.
